Consulting's informative and lively monthly newsletters provide
strategic marketing tips for small- to medium-sized businesses.
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Consulting Monthly Newsletters:
Internet Marketing and the Principals of Marketing- July 2005 - Learn how the "Four P's" are being adapted to online marketing.
Advertising on the Internet's Baa-aack - June 2005 - In a big way. Read about how big in dollars and cents
What's a Blog and How Does it Help Me Market? - May 2005 - There is a tremendous amount of interest in blog by marketers from all industries. Learn a little bit about them here.
The How? and Why? of Search Engines Pt. 2 - April 2005 - Find out the how and why of search engines here.
The Who? What? and When? of Search Engines Pt. 1 - March 2005 - The first of two parts on the basics of Search Engines information. Be sure to read Pt. 2.
Create a Buzz For Your Company - February 2005 - A great anecdote about a famous national brand that will get you thinking about generating buzz for your business.
Sure-Fire Ways to Get a New Client -
January 2005 - Everyone can use
a reminder to help get some new business. Here are
5 Ways to
Put Your Website to Work for You
- November 2004 - Five very specific
things small or medium sized businesses can do immediately
to build traffic to their site.
Avis Really Did Try Harder
- October 2004
That Trade Show Buzz - September 2004 - How a medium
sized company used a creative approach to promote their brand.
From Morton Salt - August 2004 - A tried and true
American brand name and how it survives.
Budgets Aimed at Online Advertising - July 2004 -
Finally! The projections about online advertising come true.
Ach-tung and Hey You! - June 2004 - Attention-getting
marketing requires thought...
for a Mr. Pibb? - May 2004 - Ever hear of Dr. Pepper's
original brand name? Read about it here.
Ways to Keep Your Brochure Out of the Trash - April
Your Marketing Plan - March
Business Online - a wealth of marketing information from
the century-old university.
- a marketing site by professors and professionals
- practical marketing know-how and case studies
- a searchable website with marketing information that everyone
should know about
www.buildingbrands.com - a comprehensive
Articles and Information:
Wisdom 2004: Marketers share real-life tips.
Old Fashioned Online Branding: Apply the basics in branding
to online marketing. Why not?
Steps to Brand Led Marketing How to change your marketing
tactics from hit and miss to strategic branding.
What Makes Brands
Great A few thoughts on branding.