Data-driven digital marketing strategies are essential for companies who want to stay competitive in this
dynamic freight environment.

In the years since the pandemic disrupted in-person events, trade shows in the transportation and logistics industry have made a remarkable comeback.

As we head into 2025, the freight industry is bracing for a year of modest demand growth, potential rate increases, and economic shifts driven by inflation and tariffs.

Carriers face rising costs, regulatory pressures, and driver shortages while navigating a rapidly evolving freight market. Embracing technology, cost controls, and strategic adaptation is key to staying competitive and ensuring long-term success.

If your brokerage is growing slower than you’d like - especially if you’re actively marketing through social media or other online tactics - it may be because you’re just another face in the crowd.

More than 350 top CEOs and executives gathered to dissect the challenges and opportunities facing the supply chain.

In the competitive world of freight, do you stand out? The answer lies in the power of customer stories—testimonials and case studies that showcase real success.

Here are some innovative ways to effectively market your freight technology solutions in 2025.

In 1908 President Carter signed the Motor Carrier Act.

Although somewhat controversial today, it has provided long-term benefits to consumers nationwide.

Regardless of your political views or personal opinion of former President Jimmy Carter, there’s no denying his profound impact on the trucking industry. His legacy in transportation policy is historic.

The essential role of marketing in driving demand for the supply chain industry.

What is supply chain marketing? The role of marketing in supply chain and logistics must recognize that marketing serves the supply chain rather than the other way around.

As the holiday season approaches, the spirit of Santa Claus fills the air, inviting joy and cheer into our homes. But have you ever wondered how this jolly figure became intertwined with Coca-Cola? Join us on a whimsical journey through the history of Santa Claus and his delightful partnership with this iconic beverage brand!

Several data sources are reporting signs of recovery.

How can Freight Marketers Prepare? Several industry analysts are predicting an end to the long-standing freight drought, with truckload rates and other indicators beginning to rise.

In today's digital age, a well-designed website is essential for any business, especially in a competitive industry like logistics. A strong online presence can help you attract new clients, showcase your services, and establish your company as a leader in the field.

Is Your Freight Marketing Ready for the Upswing?

As the market slowly rebounds, it's time to ensure your marketing efforts are aligned for success.

Time to plan for 2025? Start by aligning your marketing strategies to your business goals.

Determine the Most Effective Marketing Channels with these Easy Steps.

It may be an understatement to say that the past decade has been a rollercoaster for the freight industry, with disruptions rippling through the entire supply chain.

Innovation: The Blueprint for Freight Industry Success

The Power Lies in a Strategic Plan. Pro Tip: you’ll get a lot more than innovation.

A Tradeshow Assessment Playbook is Your Secret Weapon

Ditch the dartboard approach and unlock the power of data-driven event selection and planning.

It’s important to understand that the story of the freight industry is a saga of innovation and adaptation, stretching back centuries.