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Just Another Brokerage? Differentiation Can Help.
If your brokerage is growing slower than you’d like - especially if you’re actively marketing through social media or other online tactics - it may be because you’re just another face in the crowd.
Navigating the Storm: Insights from the BGSA Conference
More than 350 top CEOs and executives gathered to dissect the challenges and opportunities facing the supply chain.
The Freight Marketing Game Changer: Customer Stories
In the competitive world of freight, do you stand out? The answer lies in the power of customer stories—testimonials and case studies that showcase real success.
7 Innovative Ways to Market a Freight Technology Company in 2025
Here are some innovative ways to effectively market your freight technology solutions in 2025.
A Bold Move: Deregulation and Today’s Freight Industry
In 1908 President Carter signed the Motor Carrier Act.
Although somewhat controversial today, it has provided long-term benefits to consumers nationwide.
Regardless of your political views or personal opinion of former President Jimmy Carter, there’s no denying his profound impact on the trucking industry. His legacy in transportation policy is historic.
4 Surprising Connections Between Marketing and the Supply Chain
The essential role of marketing in driving demand for the supply chain industry.
What is supply chain marketing?
The role of marketing in supply chain and logistics must recognize that marketing serves the supply chain rather than the other way around. While the basic definition of logistics and supply chain management often overlooks marketing, the nuanced version must include it.
The Enchanting Tale of Santa and Coca-Cola
As the holiday season approaches, the spirit of Santa Claus fills the air, inviting joy and cheer into our homes. But have you ever wondered how this jolly figure became intertwined with Coca-Cola? Join us on a whimsical journey through the history of Santa Claus and his delightful partnership with this iconic beverage brand!
The End of the Freight Recession? Marketers, are you ready?
Several data sources are reporting signs of recovery.
How can Freight Marketers Prepare? Several industry analysts are predicting an end to the long-standing freight drought, with truckload rates and other indicators beginning to rise.
More Freight. More Profits. Build a Better Website.
In today's digital age, a well-designed website is essential for any business, especially in a competitive industry like logistics. A strong online presence can help you attract new clients, showcase your services, and establish your company as a leader in the field.
Buckle Up, Marketers: Something Good is Coming.
Is Your Freight Marketing Ready for the Upswing?
As the market slowly rebounds, it's time to ensure your marketing efforts are aligned for success.
The Data Says Your Marketing Strategy is Falling Short.
Time to plan for 2025? Start by aligning your marketing strategies to your business goals.
Conquer the Freight Industry: A Blueprint for Marketing
Determine the Most Effective Marketing Channels with these Easy Steps.
Freight Industry Turmoil and the Impact on the Supply Chain
It may be an understatement to say that the past decade has been a rollercoaster for the freight industry, with disruptions rippling through the entire supply chain.
The Power of a Strategic Plan
Innovation: The Blueprint for Freight Industry Success
The Power Lies in a Strategic Plan. Pro Tip: you’ll get a lot more than innovation.
Don’t Wing It. Get a Comprehensive Tradeshow Assessment Playbook
A Tradeshow Assessment Playbook is Your Secret Weapon
Ditch the dartboard approach and unlock the power of data-driven event selection and planning.
A Historical Journey: The Freight Industry and the ICC
It’s important to understand that the story of the freight industry is a saga of innovation and adaptation, stretching back centuries.
The New Normal: A look at CSCMP’s “Permanent Volatility” Report
A must-read for industry professionals: Excerpts from the 35th annual State of Logistics Report from CSCMP and Kearny, a global consulting firm.
Survival of the Fittest
Ideas to help you market your carrier, broker, freight tech or shipping company in a soft economy. Hint: run lean, get creative, and treat your customers like royalty.
Content Marketing with a Niche Twist
Find out what niche marketing can do for your business and how it can position you as an industry expert.
Trade Show ROI: Myth or Measurable Magic?
Your roadmap to clarity!. We’ll discuss how to make sure your trade show presence delivers measurable success, not just empty promises.