Sandy Cahill Sandy Cahill

Just Another Brokerage? Differentiation Can Help.

If your brokerage is growing slower than you’d like - especially if you’re actively marketing through social media or other online tactics - it may be because you’re just another face in the crowd.

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Sandy Cahill Sandy Cahill

A Bold Move: Deregulation and Today’s Freight Industry

In 1908 President Carter signed the Motor Carrier Act.

Although somewhat controversial today, it has provided long-term benefits to consumers nationwide.

Regardless of your political views or personal opinion of former President Jimmy Carter, there’s no denying his profound impact on the trucking industry. His legacy in transportation policy is historic.

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Sandy Cahill Sandy Cahill

4 Surprising Connections Between Marketing and the Supply Chain

The essential role of marketing in driving demand for the supply chain industry.

What is supply chain marketing?

The role of marketing in supply chain and logistics must recognize that marketing serves the supply chain rather than the other way around. While the basic definition of logistics and supply chain management often overlooks marketing, the nuanced version must include it.

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Sandy Cahill Sandy Cahill

The Enchanting Tale of Santa and Coca-Cola

As the holiday season approaches, the spirit of Santa Claus fills the air, inviting joy and cheer into our homes. But have you ever wondered how this jolly figure became intertwined with Coca-Cola? Join us on a whimsical journey through the history of Santa Claus and his delightful partnership with this iconic beverage brand!

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Sandy Cahill Sandy Cahill

More Freight. More Profits. Build a Better Website.

In today's digital age, a well-designed website is essential for any business, especially in a competitive industry like logistics. A strong online presence can help you attract new clients, showcase your services, and establish your company as a leader in the field.

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Sandy Cahill Sandy Cahill

The Power of a Strategic Plan

Innovation: The Blueprint for Freight Industry Success

The Power Lies in a Strategic Plan. Pro Tip: you’ll get a lot more than innovation.

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Sandy Cahill Sandy Cahill

Survival of the Fittest

Ideas to help you market your carrier, broker, freight tech or shipping company in a soft economy. Hint: run lean, get creative, and treat your customers like royalty.

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