In the years since the pandemic disrupted in-person events, trade shows in the transportation and logistics industry have made a remarkable comeback.

Carriers face rising costs, regulatory pressures, and driver shortages while navigating a rapidly evolving freight market. Embracing technology, cost controls, and strategic adaptation is key to staying competitive and ensuring long-term success.

Navigating Logistics Marketing in 2024

Gone are the days of dusty brochures and generic mailers. In 2024, logistics and supply chain marketing is a dynamic effort driven by innovation, personalization and the ever-evolving expectations of customers.