Yes, shippers, carriers and brokers will always keep America moving (and we are extremely grateful) but logistics companies must also build a strong brand with a great story and a consistent online presence to grab the attention of new customers. At the same time, it helps build trust and shows everyone you’re reliable and efficient – which is what really matters in this business.

If you attended at least one industry trade show in the past year, you know, it was like seeing family after a long absence. Our long-term relationships are fostered there and the opportunity to showcase products, services, and innovations are hard to duplicate online.

Navigating Logistics Marketing in 2024

Gone are the days of dusty brochures and generic mailers. In 2024, logistics and supply chain marketing is a dynamic effort driven by innovation, personalization and the ever-evolving expectations of customers.

In today’s fast-paced logistics world, navigating the maze of freight technology solutions can feel overwhelming. With the right approach, you can find the perfect tech partner to streamline your operations, save costs, and gain a competitive edge.

Is a soft freight market the reason why some brokers/3PLs, SaaS companies and truckers are losing revenue in 2023? Even though rates are low and margins are shrinking, you don’t have to feel it in your bottom line. Not if you double down on lead generation efforts.

6 Ways to become a logistics, supply chain, and freight tech marketing expert.

Now is the Time to Unleash Your Marketing Prowess
It’s important to remember that the logistics industry has had a significant digital transformation in recent years.