A must-read for industry professionals: Excerpts from the 35th annual State of Logistics Report from CSCMP and Kearny, a global consulting firm.

Ideas to help you market your carrier, broker, freight tech or shipping company in a soft economy. Hint: run lean, get creative, and treat your customers like royalty.

Find out what niche marketing can do for your business and how it can position you as an industry expert.

Your roadmap to clarity!. We’ll discuss how to make sure your trade show presence delivers measurable success, not just empty promises.

Admit it, we've all been living with what we hope is the bottom of the freight market. But I’m kind of a half-glass-full gal. While cautious optimism might be the name of the game…

Is your company positioned for success when the soft market is behind us? Economists are cautiously optimistic for the freight economy in the second half of 2024.

Content marketing for the freight industry is the buzz. Read how

it can help with demand generation and increased revenue.

Does your marketing feel a bit… blah? This soft freight market has us wondering how to get ready for the inevitable market turn.
Here are 5 power tips to break free from stagnation to get some impact.

Yes, shippers, carriers and brokers will always keep America moving (and we are extremely grateful) but logistics companies must also build a strong brand with a great story and a consistent online presence to grab the attention of new customers. At the same time, it helps build trust and shows everyone you’re reliable and efficient – which is what really matters in this business.

If you attended at least one industry trade show in the past year, you know, it was like seeing family after a long absence. Our long-term relationships are fostered there and the opportunity to showcase products, services, and innovations are hard to duplicate online.

Navigating Logistics Marketing in 2024

Gone are the days of dusty brochures and generic mailers. In 2024, logistics and supply chain marketing is a dynamic effort driven by innovation, personalization and the ever-evolving expectations of customers.

In today’s fast-paced logistics world, navigating the maze of freight technology solutions can feel overwhelming. With the right approach, you can find the perfect tech partner to streamline your operations, save costs, and gain a competitive edge.

Is a soft freight market the reason why some brokers/3PLs, SaaS companies and truckers are losing revenue in 2023? Even though rates are low and margins are shrinking, you don’t have to feel it in your bottom line. Not if you double down on lead generation efforts.

6 Ways to become a logistics, supply chain, and freight tech marketing expert.

Now is the Time to Unleash Your Marketing Prowess
It’s important to remember that the logistics industry has had a significant digital transformation in recent years.